A Report On The Boot Foundation Essay - 1366 Words

Introduction: The Boot Foundation This business proposal aims at starting a new business, the Boot Foundation, as a solution to children poverty in New Zealand. The Boot Foundation sales all types of footwear, both men’s and women’s, and of multiple purposes. The Boot Foundation targets the premium market – the goal of Boot Foundation is to sell the shoes at a slightly higher cost than the industry average, so that the profit can be used to maintain the operation of the business and, at the same time, provide shoes for children in need. Background: Child Poverty in New Zealand According to Dr. Russell, the Children’s Commissioner of New Zealand, there are approximately 305,000 children that are currently in poverty in the country by December 2015, which is 29 percent of the children nationwide (Collins, 2015). Child poverty could be either due to material deprivation or hardship, and these kids are likely to suffer from hunger, cold, health problems and more (OCC, 2012). The only solution to alleviate poverty is to provide them with money and necessities, and that’s the primary purpose of this business proposal – to form a not-for-profit business to help the children in poverty. Meanwhile, there are two main approach for a business to achieve its social responsibility proactively – either philanthropy or strategic CSR. The Boot Foundation will use both strategies to help with the current situation of Children Poverty in New Zealand. Business idea and the marketingShow MoreRelatedHow could Boots use relationship marketing?1124 Words   |  5 Pagesï » ¿ How could Boots use relationship marketing? In this report I will be talking about how Boots could use relationship marketing in the concept of the 7 P’s, the ladder of customer loyalty and total product concept. The 7 P’s helps the business to create an effective marketing mix which brings profits for the business. 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